廣西NOME諾米家居的數(shù)字化改造詮新零售，NOME貨架,KK生活館貨架

廣州市八千里貨架有限公司是快消品店貨架、服裝店貨架、飾品店貨架、服裝店道具、店面設(shè)計(jì)、內(nèi)衣店貨架、名創(chuàng)優(yōu)品店貨架、伶俐品牌貨架、超市貨架、奧特萊斯店貨架、KM男裝貨架、ZARA貨架、UR男女裝貨架、HM店貨架、迪卡儂貨架、無(wú)印良品貨架、悅詩(shī)風(fēng)玲貨架、GXG貨架、PEACE?BIRD貨架等產(chǎn)品專(zhuān)業(yè)生產(chǎn)加工的公司，擁有完整、科學(xué)的質(zhì)量管理體系。廣州市八千里貨架有限公司的誠(chéng)信、實(shí)力和產(chǎn)品質(zhì)量獲得業(yè)界的認(rèn)可。歡迎各界朋友蒞臨參觀、指導(dǎo)和業(yè)務(wù)洽談。

從今日資本、紅杉資本、華興資本等VC手中合共獲得10億元人民幣的融資后，被稱(chēng)為“零售新物種”的NOME正進(jìn)入快速增長(zhǎng)的通道。今年季度，這家新零售家居品牌新增門(mén)店超過(guò)100家，4月新開(kāi)店面數(shù)量已經(jīng)突破50家，而在去年，NOME的538家居零售店早已遍布中國(guó)一二線(xiàn)城市的大型購(gòu)物中心。

但進(jìn)入2019年，店面數(shù)量的增長(zhǎng)已經(jīng)不是NOME的戰(zhàn)略重點(diǎn)。NOME方面表示，2019年首要目標(biāo)是實(shí)現(xiàn)老店業(yè)績(jī)同比增長(zhǎng)14%，“不再追求快，而是穩(wěn)打穩(wěn)扎，把開(kāi)店品質(zhì)放在首位，把加盟商利益放在首位”。

這不是一項(xiàng)容易實(shí)現(xiàn)的任務(wù)。目前NOME家居零售店坪效（每平米產(chǎn)生的收入，是零售行業(yè)衡量單店業(yè)績(jī)的主要標(biāo)準(zhǔn)）已達(dá)到6000～8000元/月，遠(yuǎn)高于整個(gè)行業(yè)4000元/月的平均水平。若按照NOME2019年的新計(jì)劃，這將意味著今年的坪效要達(dá)到6840～9120元/月。

NOME內(nèi)部將這種現(xiàn)象稱(chēng)為“化（學(xué)）反（應(yīng)）效應(yīng)“，在這個(gè)效應(yīng)里，最重要的催化劑——那些讓消費(fèi)者“非買(mǎi)不可”的產(chǎn)品，大約占到NOME整體產(chǎn)品的10%，同時(shí)必須具備高頻、剛需、海量三大特征。對(duì)于此類(lèi)產(chǎn)品，NOME實(shí)行的是低毛利策略，以保證消費(fèi)者獲得的“驚喜”化。

充當(dāng)催化劑的產(chǎn)品并非一成不變。每位在NOME家居店購(gòu)買(mǎi)了產(chǎn)品的消費(fèi)者，都會(huì)受邀進(jìn)入NOME的線(xiàn)上粉絲交流群，大家在這里相互交流甚至吐槽產(chǎn)品的使用效果。這些看似不經(jīng)意的分享，最終都被整理提交給產(chǎn)品部門(mén)，設(shè)計(jì)師會(huì)依此對(duì)現(xiàn)有產(chǎn)品做出適當(dāng)?shù)男薷摹?/p>

色彩繽紛的“繁花”系列馬克杯就是這樣誕生的。一開(kāi)始，它只是一個(gè)素色的杯子，但因?yàn)楹芏喾劢z在群里吐槽選擇太少，最終這個(gè)素色杯子被設(shè)計(jì)成一系列多種顏色的杯子，并被命名為“繁花”。如今，“繁花”馬克杯已經(jīng)成為NOME的爆款產(chǎn)品。

Guangxi NOME Nomi Home's Digital Renovation New Retail, NOME Shelf, KK Living Pavilion Shelf

Guangzhou Eight Thousand Miles Shelf Co. , Ltd. is a fast-food store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous store shelves, brand shelves, supermarket shelves, Outlets store shelves, KM menswear Shelves, ZARA shelves, UR men's and women's shelves, HM store shelves, DiCannonon shelves, unprinted shelves, Pleasant Wind racks, GXG shelves, PEACE? BIRD shelves and other products specializing in the production and processing of the company, with a complete, scientific quality management system.Wide The integrity, strength and product quality of eight thousand miles of the city of 8,000 miles of shelves Co. , Ltd. have been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.

NoME, known as the "New Species of Retail", is entering a fast-growing channel after a total of Rmb1bn in financing from VCs such as Today's Capital, Sequoia Capital and Huaxing Capital.

In the first quarter of this year, the new retail home brand added more stores than

The number of new stores opened in April has exceeded 50, and last year NOME's 538 home retail stores were already spread across large shopping malls in China's first- and second-tier cities. But into 2019, the growth in store numbers is no longer NOME's strategic priority.

NOME said that the primary goal in 2019 is to achieve the performance of the old store increased by 14% yoy, "no longer the pursuit of fast, but stable, the quality of the shop in the first place, to join

Business interests in the first place." This is not an easy task to achieve. At present, NOME home retail storeping effect (revenue per square meter, is the retail industry to measure the performance of single-store main criteria) has reached 6000 to 8000 yuan / month, far higher than the industry's average of 4000 yuan / month.

If

According to NOME's new plan for 2019, this will mean that this year's Pingping will reach 6840 to 9120 yuan/month.

WITHIN THE NOME, THIS PHENOMENON IS REFERRED TO AS THE "ANTI-(SHOULD) EFFECT", IN WHICH THE MOST IMPORTANT CATALYST - PRODUCTS THAT MAKE CONSUMERS "UNBUYABLE" - ACCOUNT FOR ABOUT 10% OF NOME'S OVERALL PRODUCTS, AND MUST HAVE HIGH-FREQUENCY, JUST-IN-ONE , a large number of three characteristics.

For these products, NOME has a low gross margin strategy to ensure that consumers get the most of their "surprises". Products that act as catalysts are not static. Every consumer who buys products in NOME home stores will be invited to enter NOME's online fan exchange group, where we communicate with each other and even the use of slot products.

These seemingly casual sharing

, and eventually they are sorted and submitted to the product department, where the designer will make appropriate changes to the existing product. This is how the colorful "flower" series of mugs was born.

At first, it was just a plain cup, but because many fans had too few choices in the group, the plain cup was eventually designed to be a series of multi-colored cups and named For "flowering". Today, the "flower" mug has become NOME's explosive product.